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Some popular Indonesian videos on YouTube include:

: Popular videos often tap into cultural memes, local talent showcases, and current events. There is also a massive market for street food reviews Soto Betawi

Today, Indonesian consumers are among the most active digital video viewers globally. According to recent data from We Are Social, Indonesians spend an average of 3.5 to 4 hours per day watching online videos. This behavior has forced legacy media giants (like MNC Media and Trans Corp) to pivot aggressively to digital-first content, but the real winners have been independent creators and niche streaming platforms.

A new wave of Indonesian artists is gaining global attention. The girl group No Na , which debuted in May 2025, incorporates traditional Balinese and Javanese instruments like the gamelan and suling into their modern sound.