Revolution in Indian Media & Entertainment Sector | EY - India
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This strategy serves two critical functions. First, it acts as a low-cost discovery engine. By condensing a two-hour film into a 30-second TikTok highlight, or isolating a key narrative arc from a decade-old TV series for a YouTube essay, creators lower the barrier to entry for new audiences. Second, it extends the long-tail revenue of media assets. Content that sits in a vault generates zero value; content that is clipped, meme-ified, and redistributed across social platforms generates perpetual engagement. First, it acts as a low-cost discovery engine
Any article about repackaging must address the elephant in the room: .