Released at the peak of the "Gen-X" Bollywood era, I Hate Luv Storys (IHLS) wears its title on its sleeve. The film introduces us to Jay (Imran Khan), a cynic who detests the tropes of Bollywood romance—the running through airports, the slow-motion heartbreak, and the "happily ever after." In a twist of professional fate, he is forced to work as an assistant director to Veer (Samir Dattani), a director famous for making saccharine, old-school romantic films.
The story follows Jay and Simran as they work together on a high-budget romantic film titled Pyar Pyar Pyar The Conflict Index Of I Hate Luv Storys