: Roughly 86% of HR professionals now check a candidate’s online presence at least occasionally, with 27% doing so consistently for every candidate who passes an initial screening.

Should the tone be about risks or more encouraging about opportunities?

: Companies also use social media to showcase their culture and values. Authentic employee-generated content (UGC) is increasingly valued by job seekers as a "window" into the true nature of a workplace. 2. Strategic Career Growth and Learning