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Naresh K. Malhotra’s " Marketing Research: An Applied Orientation

is widely considered a foundational text for both undergraduate and graduate students, particularly those in MBA programs. It is praised for its comprehensive 6-step framework that bridges the gap between theoretical research methods and practical marketing management decisions. Naresh K

The book guides you through a sequential journey that a professional researcher takes to solve a marketing challenge: The book guides you through a sequential journey

Naresh K. Malhotra is a renowned marketing researcher and professor of marketing at the Georgia Institute of Technology. He has extensive experience in teaching, research, and consulting, and has published numerous papers in top-tier journals. Malhotra is also a recipient of several awards for his contributions to marketing research and education. Malhotra is also a recipient of several awards

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