The "Grey Dollar" or "Silver Economy" is powerful. Women over 50 are a massive consumer base. Hollywood realized that ignoring this demographic meant leaving money on the table. Films featuring older women (e.g., 80 for Brady , Book Club ) proved highly profitable.
To understand the victory, we must acknowledge the battle. In the 20th century, the industry operated on a vicious cycle of the "male gaze." Actresses like Bette Davis and Olivia de Havilland fought studios that dropped them as soon as fine lines appeared. MegaPack - Syren De Mer - Multi-Penetration MILF