: It is widely used as a textbook in business and marketing programs across Latin America. specific sales techniques mentioned in the book or compare them to modern digital sales ESTRUCTURA CIENTIFICA DE LA VENTA - Amazon
: Fomentar la aspiración del cliente por adquirir el bien. : It is widely used as a textbook
: Enfatiza el desarrollo de habilidades para identificar y satisfacer los requerimientos reales del cliente. : It is widely used as a textbook