: He believed that color can be a distraction. By presenting logos in high-contrast black and white, he forced the reader to see the pure form and the "visual form" that relays the design idea.
The book features more than created by approximately 250 design studios. It catalogs work from legendary design giants such as Pentagram , Vignelli Associates , and Chermayeff & Geismar , as well as emerging creative studios from every corner of the globe. Logotype Michael Evamy