Popular media relies on volume. With over 3,500 episodes (and counting), TMKOC has achieved what The Simpsons has in the West: a permanent slot. SONY TV runs fresh episodes at 8:30 PM, but reruns are perpetually streaming on SONY SAB and SONY LIV. For millions of Indians, TMKOC is not a show they "watch"; it is ambient noise—the background score of lockdown lunches, lazy Sundays, and post-midnight insomnia.
Where does go from here?
Popular media relies on volume. With over 3,500 episodes (and counting), TMKOC has achieved what The Simpsons has in the West: a permanent slot. SONY TV runs fresh episodes at 8:30 PM, but reruns are perpetually streaming on SONY SAB and SONY LIV. For millions of Indians, TMKOC is not a show they "watch"; it is ambient noise—the background score of lockdown lunches, lazy Sundays, and post-midnight insomnia.
Where does go from here?
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Popular media relies on volume