Known for her signature "drainer" content, Mellanie has carved out a lucrative career by doing the exact opposite of traditional influencers: she embraces the gloom. But who is she, and how did she turn a niche aesthetic into a full-blown brand?
Known for her signature "drainer" content, Mellanie has carved out a lucrative career by doing the exact opposite of traditional influencers: she embraces the gloom. But who is she, and how did she turn a niche aesthetic into a full-blown brand?
