: A series of slides debunking common stigmas associated with the cause (e.g., childhood cancer, domestic violence, or mental health).
But we must issue a final warning to the organizations reading this. Survivor stories are not content to be mined. They are not growth hacks for your mailing list. They are sacred artifacts of human endurance. When a survivor hands you their story, they are handing you a piece of their soul.
A strong awareness campaign requires more than just a story; it needs a strategic framework.