Why? Because in a world of infinite content, only events break through. Disney, Warner Bros, and Sony pour their resources into Marvel, DC, and Star Wars because those names guarantee global attention. Original IP is a risk. A quiet character study is a risk. Risk, in the current media economy, is punished by the algorithm and the quarterly earnings report.
In the old days—say, fifteen years ago—entertainment had edges. You watched a show on Tuesday at 8 PM or you missed it. You read a magazine on the plane or you stared at the seatback. Music lived on CDs or a clunky iPod. There was scarcity, and scarcity gave every piece of media a kind of weight. Vixen.18.02.04.Ashley.Lane.Tie.Me.Up.Please.XXX...
One person who has been at the forefront of this ever-changing landscape is Emily, a young and ambitious content creator. With a passion for music, dance, and storytelling, Emily started her YouTube channel a few years ago, where she posted videos of herself performing covers of popular songs. Original IP is a risk