Here is why and how you can bridge the gap between your brand and the cultural zeitgeist. Why Media Connections Work
This creates the "Flywheel Effect":
Stop building walls around your IP. Build bridges. Allow your characters to become TikTok avatars. Allow your plot holes to become Reddit mysteries. Allow your soundtracks to become ambient noise for study streams. justiceleaguexxxanaxelbraunparody2017dv link