Unlike Western audiences’ shift to short-form, Indonesians still embrace 20–40 minute vlogs. The most successful format is the podcast-style chat show —exemplified by Deddy Corbuzier’s "Close the Door" (now "Podcast") and Raditya Dika’s storytelling videos . These feel like intimate, extended conversations with a close friend.

Social media has played a significant role in the growth of Indonesian entertainment, with many artists and entertainers using platforms such as Instagram, Twitter, and YouTube to connect with their fans. Some popular Indonesian social media influencers include:

: A horror-comedy set in a notorious prison, directed by Joko Anwar.