By Week 24, most marquee dramas ( Happy Valley, Line of Duty, The Gold ) have concluded their spring runs. The drops to around 18%—compared to 35% in February.

For media professionals, the takeaway is clear: treat the June data snapshot not as a summertime lull but as a laboratory. If your entertainment content can hold its own in Week 24—against good weather, against streaming rivals, against the siren call of short-form video—then it can survive any season. And as the BBC continues to refine its pie, the rest of the popular media world would do well to watch, measure, and learn.

, which remained top-performing titles on digital platforms.