Total collaboration every step of the way
Working in the construction industry is no walk in the park; nothing is ever as straight-forward as it appears. Getting the solution you require, delivered at a top-service level requires a wide range of knowledge from many different sources.
When deciding on who to partner with in your project, we understand the need to work with a trusted, experienced team who just ‘get it’. Our team has seen it all before and relish the strategic problem-solving that comes with each new territory.
Indonesia, the world's fourth most populous country, is home to a dynamic and diverse youth culture. With over 70% of its population under the age of 30, Indonesia's young people are driving social, economic, and cultural trends. From music and fashion to social media and activism, Indonesian youth are shaping the country's future.
For decades, the archetype of the Indonesian teenager was a familiar one: rushing home to watch sinetron (soap operas) on a shared family TV, hanging out at the local warteg (street food stall) after school, or saving pocket money to buy a bootleg CD of the latest American pop hit.
Runway fashion has little influence here. Instead, the streets dictate the trends. The most seismic shift in recent years has been the mainstreaming of Fashion Thrift (or Berkah , a play on words meaning "blessing").
: Artsy tastemakers who reject mainstream trends in favour of indie music, local fashion, and underground gigs. Atlet Cabor (The Sporty Explorers)
For Gen Z and Gen Alpha in Indonesia, "coolness" has shifted from following broad trends to .
This isn't hypocrisy to them; it is balance . Furthermore, the rise of "Hijrah" (migration) culture—where formerly "sinful" youth become devout Muslims, trading their guitars for prayer beads—has become a massive social media genre. Podcasts like "Log In" or "Deddy Corbuzier's" talks often feature celebrities crying about finding God. Concurrently, Ngabuburit (waiting for fast-breaking during Ramadan) has become the most creative content season of the year, featuring food challenges and charity pranks.
