Chapter 1: Principles Of Marketing By Philip Kotler Ppt
Focus on making the "best" product with the most features.
Kotler shifts from the "old" sense of marketing—"telling and selling"—to the "new" sense of "satisfying customer needs". He identifies five core marketplace concepts: WorldSupporter Needs, Wants, and Demands principles of marketing by philip kotler ppt chapter 1
The marketing mix, also known as the 4 Ps, is a fundamental concept in marketing that consists of four key elements: Focus on making the "best" product with the most features