You can leverage these existing features to audit your site, research keywords, and analyze links:
| Feature | Moz Free | Ahrefs Webmaster Tools | Ubersuggest (Free) | Google Search Console | |---------|----------|------------------------|--------------------|------------------------| | Backlink data | ✅ (limited) | ✅ (full for verified site) | ✅ (limited) | ❌ | | Keyword volume | ✅ (10 per query) | ❌ | ✅ (3–5 searches/day) | ❌ | | Site crawl | ❌ (single page only) | ✅ (up to 5,000 pages) | ❌ | ✅ (full site) | | Rank tracking | ❌ | ❌ | ❌ (requires paid) | ✅ (impressions only) | | DA/PA metrics | ✅ | ❌ (uses DR) | ❌ | ❌ | moztool free