Penelitian ini mendokumentasikan dan mengevaluasi pelaksanaan siaran langsung berdurasi satu jam yang dipandu oleh , dengan penggunaan tema visual Biru010922 serta strategi “free‑mini” (penawaran menit gratis) untuk meningkatkan partisipasi penonton. Metode yang dipakai meliputi perancangan aset visual, konfigurasi platform streaming, serta pengumpulan data interaksi penonton (jumlah penonton, chat, like, dan konversi ke subscriber). Hasil menunjukkan bahwa kombinasi warna biru yang konsisten, penawaran menit gratis, serta interaksi real‑time berhasil meningkatkan retensi penonton sebesar 23 % dibandingkan siaran standar.
Elsha Ardina live performance, 1 Jam Elsha Ardina Live Pakai Biru010922 Min Free, Elsha Ardina concert, music industry, live streaming. 1 jam elsha ardina live pakai biru010922 min free
Elsha’s ability to maintain a conversation for over an hour keeps viewers hooked, making the "1 jam" (1 hour) format ideal for background viewing. Elsha Ardina live performance, 1 Jam Elsha Ardina
For a 1-hour duration, the pacing is excellent. She rarely has "dead air." Whether she is singing, doing challenges, or simply ranting about her day, she commands attention. The "Biru" (Blue) platform aesthetic often adds a casual, raw feel to the video quality, which actually enhances the authenticity—it feels like a video call with a chaotic friend rather than a polished TV production. She rarely has "dead air