– Vantha Rajavathaan Varuven (2019)

This period saw the rise of the most iconic figure in South Indian item filmography.

Tamil cinema, a significant part of the Indian film industry, has been a vibrant platform for showcasing diverse musical talents and dance forms. Among its many contributions to Indian cinema, Tamil item songs have carved out a niche for themselves, becoming an integral part of the film's success. An item song, typically a short, high-energy musical piece, is designed to showcase a singer's or a dancer's talent. Over the years, Tamil cinema has produced numerous iconic item songs and films that have left an indelible mark on the audience.

Item numbers in Tamil cinema (often called special numbers or kuthu songs ) have evolved from club dances to high-energy solo performances, usually by a guest actress.