Columba is a prime example of the "new lifestyle" economy in Argentina. Unlike traditional celebrities who relied on film or music alone, Columba built his empire on three pillars:

While there is no widely known public figure under the exact name " Any Correa

A family-owned bespoke shoemaking business in Buenos Aires that has expanded to include a women's footwear line managed by family members.

It argues that luxury is not a watch or a car. Luxury is the tactile feel of native leather in your palm on a breezy October afternoon. Luxury is the perfect ratio of syrup to carbonation. Luxury is the quiet confidence of walking your own path ( any ) while sharing a glass of something sweet ( rica ) with the people you love.