The marketing campaign was relentless and innovative. The "Twilight Tour" saw the cast traveling the country like a rock band, appearing in malls and filling capacity in places that rarely saw Hollywood stars. The premiere at the Mann Village Theatre in Westwood saw streets closed for blocks, with fans camping out for days just to glimpse the stars.
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It paved the way for four sequels— New Moon , Eclipse , and the two-part Breaking Dawn —and established the blueprint for supernatural romance in modern media. Critical Reception The marketing campaign was relentless and innovative