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The digitization of television has reshaped sports journalism and viewership habits. Among the key players in this domain is Cool TV Digi Sport 1 , a channel that blends high-definition live sports coverage with digital interactivity. Launched as part of the Digi Sport portfolio, it targets tech-savvy sports fans seeking real-time statistics, multiple camera angles, and second-screen experiences. This paper investigates how Cool TV Digi Sport 1 has positioned itself within the competitive sports broadcasting market. cool tv digi sport 1