The landscape of modern music is no longer confined to audio streaming platforms. For many English-speaking artists, the visual medium—comprising extensive filmographies and viral video content—is just as vital as the melodies themselves. From cinematic music videos to "extra" content like documentaries and concert films, the visual output of an artist often defines their legacy as much as their discography.

Perhaps the most pervasive form of "popular video" associated with English songs today is user-generated content. The rise of YouTube and TikTok has democratized the relationship between a song and its visual representation.