| Assumption | Value | |------------|-------| | | 25 M (average of 2‑3 M visits × 8‑10 pages/visit) | | Ad Impressions per Page‑View | 1.2 | | Effective CPM (after ad‑network take‑rate) | $1.90 | | Fill Rate | 78 % | | Monthly Gross Ad Revenue | 25 M × 1.2 × 0.78 × ($1.90/1000) ≈ $44,000 | | Annual Gross Ad Revenue | $528,000 | | Potential Revenue from Micro‑Subscription | If 0.5 % of visitors convert to INR 9.99/mo → 150 subs × INR 9.99 ≈ $2,250/mo = $27 k/yr | | Total Projected FY‑26 Revenue | ~$555 k (≈ ₹ 4.6 cr)** |