Schiffman L G Amp Kanuk L L 2010 Consumer Behavior 10th Ed Pearson Prentice Hall 2021 [new] Jun 2026

This guide summarizes the 10th edition of Consumer Behavior (2010) by Leon G. Schiffman and Leslie Lazar Kanuk, published by Pearson Prentice Hall

: How consumers make decisions, influenced by psychological factors like motivation, perception, learning, and personality. This guide summarizes the 10th edition of Consumer

However, there is a discrepancy in the date you provided: likely refers to a later edition (e.g., 12th or 13th), because the 10th edition was published in 2010, not 2021. influenced by psychological factors like motivation