have become legendary for discovering talent that ends up on the runways of Milan, Paris, and New York before they even hit their teens. 3. The Power of "NN" (New Names) The industry is always hunting for the next "NN"—the
The Verification Process: Ensuring Authenticity have become legendary for discovering talent that ends
| | Key Provisions | Impact on Modeling | |----------------------|--------------------|------------------------| | Federal Law No. 152‑FZ “On Protection of Children from Harmful Information” (updated 2023) | Bans the use of minors in any material that could be deemed exploitative or sexualized. | Requires all shoots involving children to be reviewed by an independent child‑rights consultant. | | Labor Code of the Russian Federation – Article 254 | Sets a minimum working age (14) for “hazardous” labor, but allows children under 14 to work in “artistic” activities with parental consent and limited hours. | Modeling is classified as “artistic activity,” allowing work for children as young as 2, provided the maximum daily working time does not exceed 4 hours and total weekly hours stay within legal limits. | | State Standard ГОСТ R 52371‑2022 “Safety of Children in Media Production” | Outlines mandatory health checks, presence of a child‑safety officer on set, and rules for breaks, meals, and schooling. | Production companies must submit a safety plan and keep a certified medical professional on‑site for any shoot longer than 2 hours. | | Federal Law No. 242‑FZ “On Advertising” | Prohibits advertising that directly targets children under 12 with products deemed unhealthy (e.g., sugary drinks, tobacco). | Brands must obtain an independent audit before launching campaigns featuring child models for certain product categories. | and rules for breaks