Saturday, May 9, 2026
: Techniques to turn standard content into high-priced books or newsletters.
Who is your ideal customer? A "Player" is an action-taker. Remove subscribers who haven't opened in 90 days. Clean your list like Settle cleans his swipe files. ben settle email players 1 15 new
You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com . The One Email Training To Rule Them All - Ben Settle : Techniques to turn standard content into high-priced
A concrete target to test: if daily emails produce a 0.5–1% conversion on a free-to-paid tripwire within the first 15–30 emails, you’ve likely found a viable, scalable rhythm. Remove subscribers who haven't opened in 90 days
Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15
The "evil" guru down the street
: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique
