| Platform | Primary Content Type | User Base (est.) | |----------|----------------------|------------------| | TikTok | Short-form video | 2.2B MAU | | YouTube | Long/short video, music | 2.7B MAU | | Netflix | Scripted series, films | 260M subscribers | | Spotify | Music, podcasts | 602M MAU | | Twitch | Live gaming, IRL streams | 140M MAU | | Discord | Community voice/text | 200M registered | | Threads/X | Microblogging, news | 500M MAU |
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