| Issue | Why It Matters | |-------|----------------| | | Young creators (often under 25) rely heavily on brand deals for income, making them vulnerable to exploitative offers. | | Lack of regulation | No formal industry standards exist for “talent‑scouting” within fitness studios; most arrangements are informal and undocumented. | | Digital consent | Even when creators sign contracts, the line between professional and personal boundaries can become blurred in a “couch‑style” setting. | | Brand risk | Brands that align with influencers caught in such controversies may suffer reputational damage and lose consumer trust. |