Performances and star vehicles

The technical quality of South Indian films is now world-class. Cinematographers, sound designers, and VFX artists from the South are being recruited globally.

These viewers aren't cheap; they are . The fact that they turn to a pirate site to watch a Malayalam film like Manjummel Boys says volumes. The South industry is making the most original content, and the North Indian audience is willing to risk a virus on their phone to see it.

: A biographical drama inspired by Dhirubhai Ambani, starring Abhishek Bachchan and Aishwarya Rai. Where to Watch for Free

The comparison between Hindi "Gurus" and their South Indian counterparts often centers on the 2017 Telugu film Guru and the 2007 Hindi film