Social media platforms like TikTok, Instagram, and YouTube have democratized content creation. The "audience" is now the "creator." This shift has birthed the , where a person filming in their bedroom can command more attention—and advertising revenue—than a traditional television network. Popular media is no longer just about what Hollywood produces; it’s about what the global community shares.
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Shared experiences, such as viral videos or global streaming hits, create a "global village" where cultural boundaries are often bypassed. Social media platforms like TikTok, Instagram, and YouTube