If metrics stall → audit your 22 (value) – is it too basic? If no offers → audit your 12 (promotion) – are you clearly asking for what you want?

The second bucket (roughly 26%) is where you prove you’re not a bot or a narcissist. This content humanizes your brand and provides social proof that you are a functional, likable colleague.

If 46 posts/month feels too high: divide by 2 → 11/6/6 over 30 days (23 total posts).